We're a small, independent team building the photo tool we always wanted — fast, honest, and driven entirely by the photographers who use it.
We got tired of bloated subscriptions, sluggish imports, and tools that seemed to ignore what photographers actually need. So we built our own — from scratch, with AI-powered culling at its core and a feedback loop that lets users shape every release.
imagic isn't backed by venture capital. There's no upsell ladder, no cloud lock-in, no recurring fee. You pay once, you own it, and it works offline. Updates are free forever.
Every feature request, bug report, and conversation with our users goes directly to the people writing the code. That's the advantage of staying small — and we intend to keep it that way.
Your photos never leave your machine. No cloud uploads, no telemetry, no tracking. imagic works entirely offline after activation.
$10, once. No subscriptions, no tiers, no upgrade fees. Every future update is included — forever.
The roadmap is shaped by real photographers. Your feedback directly influences what gets built next.
Launches in seconds, handles thousands of photos without lag. No Electron bloat, no browser wrapper — native desktop performance.
The scoring engine tracks your editing style and keep/trash decisions, aligning its recommendations with your personal taste over time.
We ship early, ship often, and never break what's working. Every release comes with a detailed changelog and migration notes.
Everything you need for a complete desktop photography workflow.