We're a small, independent team building the photo tool we always wanted — fast, honest, and driven entirely by the photographers who use it.
We got tired of bloated subscriptions, sluggish imports, and tools that seemed to ignore what photographers actually need. So we built our own — from scratch, with AI-powered culling at its core and a feedback loop that lets users shape every release.
imagic isn't backed by venture capital. There's no upsell ladder, no cloud lock-in, no recurring fee. You pay once, you own it, and it works offline. Updates are free forever.
Every feature request, bug report, and conversation with our users goes directly to the people writing the code. That's the advantage of staying small — and we intend to keep it that way.
Your photos never leave your machine. No cloud uploads, no telemetry, no tracking. imagic works entirely offline after activation.
Start with a free 500-photo trial, no card required, full imagic Max access included. Keep it for a one-time payment from €19, no subscription. Upgrade any time for just the difference.
The roadmap is shaped by real photographers. Your feedback directly influences what gets built next.
Launches in seconds, handles thousands of photos without lag. No Electron bloat, no browser wrapper — native desktop performance.
The scoring engine tracks your editing style and keep/trash decisions, aligning its recommendations with your personal taste over time.
We ship early, ship often, and never break what's working. Every release comes with a detailed changelog and migration notes.
Everything you need for a complete desktop photography workflow.
imagic is scriptable from the command line and, as of this release, reachable by AI agents through a built-in MCP server. Full setup guide: imagic.ink/mcp.
Requires imagic Max (the free 500-photo trial includes it). Headless CLI and MCP are not available on Lite or Plus.
The headless CLI has been part of imagic for a while, no AI client required:
--headless Run without opening the GUI--scan DIR Catalog every photo in the given folder, including subfolders--analyse Run AI quality scoring and duplicate detection on the scanned photos--export Batch export the kept photos with your current settingsClaude Code (pip install, MCP is an optional extra):
Claude Code (packaged Windows app):
Claude Desktop, Cursor, and other clients that read a JSON config file all accept the same shape, add it to that client's MCP config, full snippets on the MCP setup page.
Once connected, an AI agent can call the same actions available in the app: scan a folder and cull it with reasons attached, list and inspect photos, apply adjustments or a saved preset across a set, export the keepers, and run or apply your style calibration. See imagic.ink/mcp for the full breakdown.
The first time you connect an AI agent, imagic runs a short guided calibration. It pulls up to 8 scenario photos from your own library (fewer if your library does not cover every scenario type yet) and asks you to edit them as you normally would. It learns the exposure, color, and crop pattern from those photos and applies it on future automated passes. Re-run the calibration any time your style changes. Start with the guided 8-photo session, then train the same profile on your whole imagic-edited library with the learn_style_from_library tool, as many photos as you want. Within a single shoot you can also edit five and match the rest: the match_style_from_examples tool copies the look of your edited examples onto the shoot's remaining photos without changing your saved profile.
"imagic-mcp" isn't found. It ships as an optional extra: pip install imagic[mcp]. If you're on the packaged Windows app, skip the extra and use the full-path form instead ("C:\Program Files\imagic\imagic.exe" --mcp). Re-run the claude mcp add command after installing.
The agent connects but tools fail with a licensing error. Headless and MCP access both require an activated license, the same trial key or paid license used by the desktop app. Activate it once from the normal desktop app, headless and MCP mode reuse that activation automatically. There is no separate headless activation flag.
"This feature is part of imagic Max." Headless and MCP access are Max-only. If you activated a Lite or Plus license, or your trial expired, the app blocks the tools and shows this message with a link to imagic.ink/mcp. Start a free 500-photo trial (full Max access) or upgrade your existing license for the difference from the same page.