Last updated: 4 November 2026
This Privacy Policy explains what information imagic ("imagic", "we", "us") collects when you use our website, desktop application, and web editor, and how we use and protect it. By using imagic you agree to the practices described here.
If you sign in, we use Google Sign-In (OAuth) and receive your email address and basic profile information from Google. We do not receive or store your Google password.
Purchases are processed by Stripe. We receive confirmation of payment and your license details, but we never see or store your full card number — that is handled directly by Stripe under their own security and privacy terms.
We use Google Analytics (GA4) to understand how the site is used in aggregate. For privacy, internal analytics identify visitors only by a one-way hash of their IP address — we do not store raw IP addresses in our dashboards.
To show which countries visitors come from, the site looks up the country of an IP address on our own server before discarding the address. IP geolocation by DB-IP, licensed under CC BY 4.0.
The desktop app can send us usage data. It is not anonymous: it is sent with your device ID and, where you have one, your licence key. We use it to see how the trial and the app are used, to count trial exports, to find and fix crashes, and to check in with people personally, for example when a trial looks stuck. What is sent: your device ID, operating system, imagic version and processor type; how many photos you have imported, edited, and exported (in total and per session) and how many culls you have run; the file formats of the photos you import, such as ARW or JPG; how often and for how long you use the app; which in-app tips and onboarding steps you click; and, if something goes wrong, an error hash, a short truncated error message, and where in the app it happened. If the app runs out of memory, that report also includes how much memory imagic was using and how many photos your library holds.
Never your photos, image data, or camera details. In the technical detail of a crash report, file paths are reduced to file names, but the short error message sent with it is not filtered, so it can occasionally contain a file name or folder path from your computer. You can turn this off at any time in Settings → About → Share usage data, and when it is off none of the above is sent. Two things continue either way: the licence check still contacts our server, and while you are on a trial the export count is still sent, with your device ID, licence key, operating system, imagic version and processor type, because that is how the trial limit is counted. That is also true if you decline.
Licence checks. When you activate a licence, the app sends your licence key, device ID, the name of your computer, operating system and processor type. Each time the app starts, and about every 30 minutes while it stays open, it re-checks your activation, which shows our server that the app is open. Share usage data does not switch these checks off.
The first-launch question. Newer versions of the app ask whether to share usage data the first time you open them. Until you answer, and if you answer no or close the window, no usage data, session events or crash reports are sent. The licence check and the trial export count described above still happen. Those versions also add one field to the usage report, usage_sharing_off, which states your choice (true when sharing is off or not yet answered). It is a stated preference, not usage. We keep it for each device so that people who declined are not sent email that assumes they imported nothing.
Older versions of the app share usage data unless you switch it off. They also sent a notice that the app had been opened, with your device ID, imagic version, operating system and processor type, whether or not you had switched sharing off. Newer versions send that notice only after you say yes.
We do not use your photos or your usage data to train AI models, and we never intend to. If you connect an AI assistant such as ChatGPT or Claude.ai, what that provider does with your conversation is governed by its own terms.
If you join the forum at imagic.ink/community, we store the email address you sign in with (to send your sign-in codes and, only if you ask for them, reply notifications), the display name you choose, what you post, and the reports you file. Your email address is never shown on the forum; other members see only your display name, an Admin badge for the imagic team, and a Customer or Trial tag when that email holds an imagic licence or trial. To limit spam we keep a one-way hash of the IP address a post or sign-in came from, never the address itself. Posts you delete are hidden from everyone and kept only so moderation decisions can be reviewed; ask us at snap@imagic.ink and we will erase your account and posts. Every notification email has a one-click unsubscribe.
If you email us or submit a request, we keep that correspondence (handled via our email provider, Resend) so we can respond and provide support.
Desktop app: All culling, editing, and RAW processing happen locally on your computer. Your photos are never uploaded to imagic. An internet connection is used only for licence activation, update checks, anything you choose to send us (a message from the contact box, a gallery submission), and the usage data described above — never for your images.
We do not use your photos or your usage data to train AI models, and we never intend to. If you connect an AI assistant such as ChatGPT or Claude.ai, what that provider does with your conversation is governed by its own terms.
Web editor: If you use the online editor at imagic.ink/editor, the image you upload is sent to our server only to process that single edit, stored temporarily for the duration of your session, and then deleted. We do not use uploaded images to train AI models.
Remote control (ChatGPT, Claude.ai): If you switch on Remote control on imagic's Home screen, an AI assistant you connect (ChatGPT or Claude.ai) can drive imagic through a small relay service we operate at mcp.imagic.ink. Your photos still never leave your computer: culling, editing, and exporting all happen locally, the same as always. What does pass through the relay into your conversation with the assistant is metadata about your library: file names, folder paths, camera and EXIF details, imagic's quality scores, and its short AI-written descriptions of what is in each photo. The relay forwards this traffic between the assistant and your computer to route it, but does not store the content of your requests or results, only what it needs to operate (which computer is connected, and basic timing for reliability). Remote control is off by default and opt-in per computer. Switch it off in Settings, or press Disconnect, and the assistant can no longer reach imagic until you pair it again.
We use a small number of cookies that are necessary for the site to function (for example, to keep you signed in). Analytics cookies from Google Analytics help us measure usage. You can control cookies through your browser settings.
We rely on a few trusted providers, each with their own privacy policies: Google (Sign-In and Analytics), Stripe (payments), Resend (email), and Ko-fi (optional donations). We share only the data necessary for each service to function.
We keep account and purchase records for as long as needed to support your license and meet legal and accounting obligations. Temporary web-editor uploads are deleted shortly after processing. You can ask us to delete your account data at any time.
Depending on where you live (for example, under the GDPR or CCPA), you may have the right to access, correct, export, or delete your personal data, and to object to certain processing. To exercise any of these rights, email us at snap@imagic.ink.
We use industry-standard measures to protect your information, including encrypted connections (HTTPS) and reputable infrastructure providers. No method of transmission or storage is completely secure, but we work to safeguard your data.
imagic is not directed at children under 13 (or the minimum age in your country), and we do not knowingly collect their personal data.
We may update this policy from time to time. Material changes will be reflected by updating the "Last updated" date above.
Questions about privacy? Email snap@imagic.ink.