Serif (owned by Canva) · Free + paid tiers

imagic vs Affinity Photo

A layers-based image editor for retouching and compositing, closer to Photoshop than a culling or batch RAW tool.

Last updated . imagic is the one-time-purchase alternative to subscription and per-image AI culling and editing tools.

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Where Affinity Photo stands

Affinity Photo is a layers-based image editor built for detailed retouching, compositing, and graphic design work, in the same general category as Photoshop rather than a photo culling or batch RAW tool. It was acquired by Canva and its apps became free as a unified app in late 2025.

It is a strong choice for photographers and designers who need pixel-level control, layers, and compositing on individual images, rather than a tool for sorting and batch-processing an entire shoot.

Pricing note: The Affinity app (photo, vector and layout in one) is free as of 1 October 2026; its AI tools need a paid Canva Premium plan (check current terms).

Source: Serif (owned by Canva) pricing page, prices checked 2026-10-04. imagic's own prices and limits are on the imagic fact sheet.

What people say about Affinity Photo

Where independent reviews say it falls short, sourced to public reviews, vendor announcements and trade press:

Full writeup, pricing reality and who should switch: Affinity Photo alternative.

Side by side

Affinity Photoimagic
Price modelFree as a unified app under Canva ownership since late 2025; some paid add-ons may applyOne-time license (EUR 19-99), free 500-export trial, no subscription
AI cullingNone - not a culling tool at allYes - AI quality scoring: sharpness, closed-eye detection, composition
Duplicate detectionNo built-in duplicate finderYes, built in
Batch editingHas batch/macro tools, but built around single-image retouching, not batch cullingYes, plus one-click styles
RAW processingYes, has a RAW develop persona, though it is not its primary focusYes, via its own built-in RAW engine; 9 formats (CR2, CR3, NEF, ARW, RAF, ORF, RW2, DNG, PEF)
Local/offline processingYes, local processingYes - all processing local, photos never leave the machine
AI agent control (MCP/CLI)No MCP/CLIYes on the Max tier - MCP server + CLI for AI agent-driven editing
PlatformsWindows, macOS, iPadWindows, macOS
Learning curveSteep - full layers/compositing editor, closer to Photoshop than a culling toolLow - guided AI culling plus one-click styles

Where Affinity Photo is genuinely strong

Where imagic wins

Choose Affinity Photo if…

What imagic does not do

Limits worth knowing before you switch from Affinity Photo:

Verdict

Affinity Photo is not a culling tool, and it is honest to say so: it is a layers-based editor for detailed retouching and compositing, now free under Canva, and excellent at that job. imagic solves a different problem entirely - sorting and batch-processing a full shoot with AI culling - and the two can reasonably be used together, with imagic handling the culling and batch pass and Affinity handling detailed retouching on individual standout images.

See also

Affinity Photo alternative: what people like, where it falls short, who should switch The culling checklist

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More on Affinity Photo

Longer reads on Affinity Photo, its pricing and the alternatives:

Frequently asked questions

Does Affinity Photo have AI culling?

No. Affinity Photo is a layers-based retouching and compositing editor with no culling or quality-scoring feature at all - it is built for detailed work on individual images, not sorting a whole shoot.

Is imagic a replacement for Affinity Photo?

No, they serve different purposes. imagic culls and batch-edits a full shoot; Affinity Photo does detailed layer-based retouching and compositing on individual images. Many photographers would use both for different steps.

Is Affinity Photo really free now?

As of late 2025, Canva made Affinity's apps free as a unified app. Terms and any paid add-ons can change, so check Canva's current terms for Affinity before assuming everything is included at no cost.

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The fair test: your own shoot

Run a real job through imagic free for 500 exports, no card, no subscription, one-time licenses from €19.